SEO Blogging Strategy: 10 Common Mistakes That Could Be Affecting Your Site Rankings.
The good news: You’ve got an SEO Blogging Strategy for your business website and created a blog.
The bad news: You can’t stop there if you want your blog to be successful.
The great news: We’ve put together this list of 10 of the Most Common SEO Blogging Mistakes you need to steer clear of to ensure your SEO Blogging Campaign will work for you.
1. Not having a linking strategy
Links are now a top three ranking factor in Google and other major search engines. This means, the more authority links you have pointing to your website, the higher you will be ranked. This is something that should be taken very seriously and is the first task to consider when creating an SEO Blogging Strategy.
2. Using low-quality images
Assuming that you use images in the first place, which you should, because: Images increase engagement. It’s quality images, however, that will help you convert prospects. So, invest in a high-quality camera, or hire a professional photographer to help.
3. Failure to integrate videos
Currently, videos are the content kings of the internet. They have highest engagement rate of any content out there. Don’t miss out on this opportunity! You should have a video strategy in place, making sure the videos you post online reinforce your messages.
4. Ignoring site speed
Just like with websites, page download time is very important for your blog. Currently, more than half of internet users close a page that takes more than four seconds to load. Don’t be a victim of load lag!
5. Posting too much or too little
Although there are no rules governing how often you should post, industry experts recommend one post daily when you’re getting started, and three posts every week once the blog is established. Anything lower or higher than that might cost you.
6. Using “Click Here” as a CTA (Call To Action)
No one clicks “Click Here” CTAs anymore. So, don’t go there. Instead, use everyday words when linking to other resources on the web. This is a key element in an effective SEO blogging strategy. Try using the name of the resource you want to link to, as well as, relevant keywords for your link text.
7. Not responding to comments
If you have a comment section on your blog (and you should), you need to create time to respond to comments in that section. When you don’t respond to comments, your readers feel like their input isn’t valued and may leave.
8. Not optimizing for search engines
Yellow pages are out, and SEO is in. Therefore, SEO is a must. It is the only way to force Google to rank your posts higher in search result pages. Higher ranking results in greater visibility and more visits. This, in turn, results in more leads and conversions. Consider contracting a reputable SEO company such as Underground SEO Solutions to create a powerful SEO Blogging Strategy for your business site.
9. Not integrating social media
In this day and age, you cannot miss out on social media sharing; it is where all the chat takes place. To take the conversation to social media, use social share buttons and #hashtags.
10. Failing to analyze your campaign
There is no such thing as a perfect blog. Even the popular blogs you see today getting millions of visitors each month started their blogging journey somewhere. The reason they’re so successful is that they improved and adjusted their blogs as they progressed. You too, need to improve your SEO blogging strategy over time as you grow. Therefore, you should track KPIs such as daily traffic, conversions, and ROI. Then, you analyze these figures to find insight that will help you grow.
Obviously, there is so much more we could include in this list. Effective SEO blogging is an on-going, learning process that can seem overwhelming for new bloggers. But, if you can avoid these 10 common blogging mistakes, you’ll be well on your way to success.
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