Just as you don’t need to work in IT to suspect your computer might have a virus, nor do you have to be a mechanic to realize your car isn’t running like it should be – you don’t have to be an SEO expert to know your website isn’t performing well in search engine results. In fact, if you’re reading this article, you’re probably already wondering if an investment in professional SEO services would be worthwhile for your business. Here, we explain why you should invest in SEO, and the reasons why SEO is important for business.
In 2017, 71 percent of all global desktop search traffic came from Google. It stands to reason that websites that perform poorly in search engine rankings receive less traffic than those ranking higher within search engine results. That means, although you may have loads of useful content for your customers; if that information isn’t able to be found within the first few pages of Google results; it’s likely to go unnoticed.
More likely than not, there are hundreds of signs telling you it’s time to invest in an effective SEO campaign for your business. However, those signs have probably gotten lost, or gone unnoticed, in the hustle and bustle of managing a business day-to-day. So, here are five of the most obvious signs that you should be investing in professional SEO services for your business website.
1. Your website isn’t ranking for your brand/company name.
It may be hard to believe, but ranking well for your own business/company name isn’t always a sure thing in the ever-changing, complicated world of search engines. More often than not, there is a logical explanation for this. First, your company name might be too similar to other company names, or popular words used often in search queries. If this is the case, and Google can’t differentiate between your company and other companies, you are already operating at a disadvantage. If the public can’t find you searching for your company name, how can you expect they will find you when searching for the services or products your business offers?
Fortunately, SEO Solutions can help! By using a well-thought out SEO strategy with a multi-faceted approach, we will help you both build your brand and increase your domain/page authority. Domain authority is an extremely important metric when it comes to ranking well in search engine results, increasing your site’s domain authority will help your website rank higher for searches on your company name.
2. You don’t (necessarily) have a large marketing budget.
If your current advertising campaigns are not delivering results as expected, especially if you are operating on a tight budget; it’s time to venture out and explore other avenues of attracting new customers. At first, professional SEO services may seem too expensive, or a risky investment for small businesses. The truth is, a site that is search engine optimized will receive more targeted traffic for less money over time than paid ad campaigns. In fact, 70 to 80 percent of users ignore paid ads and focus instead on organic search results.
An investment in professional SEO services is a long-term investment that pays for itself and delivers a profit.
When designed and executed properly, an SEO campaign will deliver continuous free, targeted traffic to your site. In other words, you’ll be getting a steady stream of new potential customers. It won’t happen overnight, and takes a bit of strategizing and expertise, but once complete; it’s well worth the investment.
3. Your Website Isn’t Delivering High-Quality Traffic
Is your site not delivering the traffic it once was? Are visitors leaving your site rather quickly, without making a purchase or attempting to contact you? If you answered yes to these questions, don’t panic; you are not alone.
Unfortunately, many small and local businesses face similar issues. If your website metrics are sub-par, a boost of organic search engine traffic can help your site tremendously. Search engine optimization will drive high-quality traffic to your website. When you rank high in search engine results, your site receives traffic from users that are searching for the products or services you offer. Essentially, when you invest in professional SEO services, you are actually investing in your most valuable marketing and lead-generation tool: your website.
4. Your Business Isn’t Being Found on Google Maps
Google has made it easier for local and small businesses to grab some attention by enabling users to search for businesses “near me”. Whether a company is large or small, all the pinpoints are the same size on a Google Map. However, if you’re not there, you’re missing out on a valuable opportunity to attract new business. If your business isn’t showing up in the first few entries of Google Maps, you may have inconsistencies in your local directory citations. Google collects Local NAP (Name, Address, Phone number) information about businesses from various data aggregators. Incorrect, inconsistent or duplicate business listings will negatively affect your Local Google Rankings. Not to worry, we have a SEO Solution for that! Our Citation Cleanup service will fix your business listings to get you to the top of the Google Map pack!
5. Your Competitors Are Doing It.
All businesses face some level of competition for customers, it’s a fact of life. Whether you operate a small local owned business or your business is worldwide; there will always be competitors eager to lure your customers and gain their business. This is where an investment in SEO services can give you an edge on your competition. You might already know from experience, but studies show that; most users rarely click past the first page of search results. So, if your site ranks lower than your competition for related search terms, customers are clicking on competitor sites before they even see yours! To put it simply: You are losing money every day your site isn’t optimized for search engines.
Don’t let your competitors get all that attention! There is no reason you can’t be in the top 3 search results for keywords relevant to your industry. Our SEO experts will design a custom SEO strategy to get you on that first page of Google. Contact us today for a strategy consultation!
The Bottom Line – SEO is Important for Business
Business owners have a lot to consider before making an investment. It’s impossible to determine the factors that differentiate good business investments from risky ones without first conducting some research. An investment in professional SEO services should be no different. Key metrics and analytic data are available to provide you with an accurate picture of the possible return on investment generated from a successful, on-going SEO campaign. Before making an investment, we encourage you do to do your own research. Please contact us and we will provide you with case studies from some of our past campaigns. We’d love the opportunity show you exactly why you should invest in SEO, and how professional SEO services are a worthwhile investment for your business.
Let’s get you to the top of Google rankings today!